Most hobby bloggers run their blogs on the side while having a job that pays the bills and/or other responsibilities like children. That doesn’t leave much time for both writing great blog content and marketing that content. Successful bloggers know that they need to find a way to promote their blogs efficiently, effectively, and inexpensively.
What we need is a marketing strategy that takes into account our already full schedules and is easy to do. My answer to that challenge is Twitter. I can tweet about my posts and link back to my blog. I have found Twitter to be a great way to promote my blog and drive traffic to my site.
If you’re on Pinterest, I’d love to connect, and I’d really appreciate if you’d share this post.
What is Twitter?
Twitter is an online social media site used to connect people with similar interests. The difference between Twitter and other social networking sites is that users are limited to messages (tweets) with 140 characters. 317 million people actively use Twitter each month. That’s a huge market bloggers can tap and it only requires 15 – 20 minutes out of the day (using the right tool.)
An incredibly important element to success on Twitter is consistency. Tweet often and tweet regularly. Consistency, however, doesn’t always fit into my schedule. Even the best laid plans can be disrupted by things beyond our control. Recently there was a mandatory evacuation order of my town due to flooding conditions. I needed to “get heck outa’ Dodge” quickly. Although I grabbed my computer and a few other things I didn’t have internet where I went to wait out the emergency. A quick trip to McDonald’s and, with the aid of their free internet, I scheduled a week of social sharing on Twitter and Facebook in a short amount of time. I wouldn’t need to be online to set up tweets or Facebook posts again for a week. I had the peace of mind of knowing my Twitter and Facebook posts would continue to be consistent and regular. I got help in the form of Hootsuite, a tool that posts blog links on social media for you.
I can see at a glance what is in the scheduled queue
Use a Scheduler
Although this is a pretty extreme example it does vividly demonstrate why social media management tools are so helpful. There are plenty of apps and websites that help you to schedule your Twitter posts on the day and time you want them. These help around busier times when you haven’t got time to pop online. It can also help you post at the right times for your readership. If you have a lot of followers on the East Coast or in Europe, you can schedule posts to go live at the prime times for them to be seen. Some options for scheduling posts on Twitter are apps like Hootsuite, CoSchedule, Buffer,and TweetDeck.
My scheduler of choice is Hootsuite. I am the first to admit I am severely so tech challenged, but I was able to figure it out without instructions or a YouTube video. If you just focus on one stream (social media), it’s really easy. I started with scheduling my tweets linking back to my posts. It was months before I also started scheduling my Facebook posts. I am still only using the free version of Hootsuite. I can curate a library of great content to share and add whatever I want to a queue that gets dispersed at the best times throughout the day. I can control as much or as little of the process I want. You don’t need to remember to do it more than once, and you don’t even need to be near a computer when you want your links posted.
My library of tweets
I will admit I haven’t tried another scheduler (such as Buffer, which is very popular.) Right now Hootsuite meets my needs, the learning curve was gentle, and the price was right—free. I’m also not affiliated and do not receive a commission from recommending them. It is a tool I have found extremely useful to me.
Hootsuite can be used with many social media platforms, but this post explains how to use it with Twitter.
Getting Started with Hootsuite Is So Simple
Step 1: Make an account by going to https://hootsuite.com/.
Step 2: Link up your Twitter handle.
Step 3: Schedule your Tweets
Hootsuite takes mere minutes to use. It provides peace of mind since you no longer have to worry about remembering to post your links. Because your posts will more consistently be going onto social media, your ability to network will increase. Because of regular and consistent tweeting of your links you will see more traffic from Twitter than I ever before.
A more stress-free blogging life awaits you. Don’t waste your time handling your social media accounts any longer. Usee Hootsuite to do that for you now.
Happy Tweeting!
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shelley says
I agree with your assessment - Hootsuite is a great tool! So easy to learn that I even “taught” my hubby - and he’s the tech guy at our house. Made me feel really on top of it with technology LOL. Hope all turned out well with your evacuation - that sounds really scary.
Maria says
It is crazy! 180,000 People evacuated last time. And I’m afraid there will be a next time.
Jess says
Great post. 🙂
I would love for you to share this with my Facebook Group for recipes, crafts, tips, and tricks: https://www.facebook.com/groups/pluckyrecipescraftstips/
Thanks for joining Cooking and Crafting with J & J!
Laurie says
Well, I hope everything was k after that evacuation! I’m currently using TweetDeck but this HootSuite looks very interesting. I will be checking it out. Thanks for the recommendation
http://www.vanityandmestyle.com
Cathy Lawdanski says
I love schedulers - I used Hootsuite for about a year, which was great then changed to Buffer, which I also love. I think it’s whatever works for you. And once you’ve learned one that works, why go through that whole learning curve again to learn another! #lazyblogger LOL. I am not that focused on Twitter, but I do tweet and schedule tweets. Hope to get more intentional about my twitter strategy some day!
April Grant says
I like Hootsuite, but I use several other ones, because I want to support my clients, without a large overhead. This is a great article.
Thank you for linking up with Turn it Up Tuesday,
Your co-host, April
kristin mccarthy says
Ive been thinking about jumping into Hootsuite for ages. Thanks for the info. pinning.
Michele Morin says
BRAND NEW info here! Thanks for this recommendation. I’ll definitely be checking into it!
Charlene Asay says
Thanks for sharing at Family Joy Blog Link Up Party. You are the most clicked for this party. Wahoo!
Tara says
I love using Twitter to promote my blog! Right now I’m using Viraltag to schedule my tweets. It’s so nice being able to have the whole week planned before a busy week at work.
Sara says
I haven’t done much on Twitter because I’ve focused on Pinterest, but something like Hootsuite would make it so easy! Thanks so much for sharing this:) Hope to see you again next week at the Home Matters Link Party! #HomeMattersParty
Fabiola Rodriguez says
I love Hootsuite too! I’m also using the free version, but it’s still extremely useful. For Facebook, I only use their scheduling tool, not Hootsuite. But you’re absolutely right, scheduling is key for Twitter traffic and engagement.
Patricia says
I’m not much of a social media maven. I don’t have Twitter or Facebook. I’m not even considering doing facebook, but I’ve been on the fence over Twitter for awhile. You’ve definitely afforded me some food for thought. Thanks for linking up. #FridayFrivolity