Most hobby bloggers run their blogs on the side while having a job that pays the bills and/or other responsibilities like children. That doesn’t leave much time for both writing great blog content and marketing that content. Successful bloggers know that they need to find a way to promote their blogs efficiently, effectively, and inexpensively.
What we need is a marketing strategy that takes into account our already full schedules and is easy to do. My answer to that challenge is Twitter. I can tweet about my posts and link back to my blog. I have found Twitter to be a great way to promote my blog and drive traffic to my site.
What is Twitter?
Twitter is an online social media site used to connect people with similar interests. The difference between Twitter and other social networking sites is that users are limited to messages (tweets) with 140 characters. 317 million people actively use Twitter each month. That’s a huge market bloggers can tap and it only requires 15 – 20 minutes out of the day (using the right tool.)
An incredibly important element to success on Twitter is consistency. Tweet often and tweet regularly. Consistency, however, doesn’t always fit into my schedule. Even the best laid plans can be disrupted by things beyond our control. Recently there was a mandatory evacuation order of my town due to flooding conditions. I needed to “get heck outa’ Dodge” quickly. Although I grabbed my computer and a few other things I didn’t have internet where I went to wait out the emergency. A quick trip to McDonald’s and, with the aid of their free internet, I scheduled a week of social sharing on Twitter and Facebook in a short amount of time. I wouldn’t need to be online to set up tweets or Facebook posts again for a week. I had the peace of mind of knowing my Twitter and Facebook posts would continue to be consistent and regular. I got help in the form of Hootsuite, a tool that posts blog links on social media for you.
Use a Scheduler
Although this is a pretty extreme example it does vividly demonstrate why social media management tools are so helpful. There are plenty of apps and websites that help you to schedule your Twitter posts on the day and time you want them. These help around busier times when you haven’t got time to pop online. It can also help you post at the right times for your readership. If you have a lot of followers on the East Coast or in Europe, you can schedule posts to go live at the prime times for them to be seen. Some options for scheduling posts on Twitter are apps like Hootsuite, CoSchedule, Buffer,and TweetDeck.
My scheduler of choice is Hootsuite. I am the first to admit I am severely so tech challenged, but I was able to figure it out without instructions or a YouTube video. If you just focus on one stream (social media), it’s really easy. I started with scheduling my tweets linking back to my posts. It was months before I also started scheduling my Facebook posts. I am still only using the free version of Hootsuite. I can curate a library of great content to share and add whatever I want to a queue that gets dispersed at the best times throughout the day. I can control as much or as little of the process I want. You don’t need to remember to do it more than once, and you don’t even need to be near a computer when you want your links posted.
I will admit I haven’t tried another scheduler (such as Buffer, which is very popular.) Right now Hootsuite meets my needs, the learning curve was gentle, and the price was right—free. I’m also not affiliated and do not receive a commission from recommending them. It is a tool I have found extremely useful to me.
Getting Started with Hootsuite Is So Simple
Step 1: Make an account by going to https://hootsuite.com/.
Step 2: Link up your Twitter handle.
Step 3: Schedule your Tweets
Hootsuite takes mere minutes to use. It provides peace of mind since you no longer have to worry about remembering to post your links. Because your posts will more consistently be going onto social media, your ability to network will increase. Because of regular and consistent tweeting of your links you will see more traffic from Twitter than I ever before.
A more stress-free blogging life awaits you. Don’t waste your time handling your social media accounts any longer. Usee Hootsuite to do that for you now.