I retired and then decided that what I wanted to do with all my free time was write a blog (and ultimately to monetize it and make pots of money.) Sounds pretty naïve, right? That was two years ago. I’m still blogging and I’m still not making pots of money. What I am doing is learning my craft. There is so much to learn and it’s a steep learning curve.
These are some of the questions I was faced with.
How do I grow my blog?
I need attractive numbers for affiliates and sponsors to want to throw money at me to advertise on my blog. If you’re like me, you’ve read dozens (thousands?) of posts on blogging. Most give you the big picture and don’t drill down to the nitty gritty. The big thing to learn is how to attract viewers/followers.
Where do I start?
It is so frustrating to watch it grow so slowly. All the advice said—Use other social media (Twitter, Facebook, Instagram, Pinterest, Stumble upon, etc., etc., etc) to draw people to your blog. It all seemed just so overwhelming and I was spreading myself too thin. I decided to narrow it down to one thing. I set out to learn everything I could about Twitter.
There are several reasons. Twitter was probably the easiest social media platform for me to figure out. Twitter is one of the most popular social media platforms with 500 million users and 135,000 new users signing up daily. Twitter is an online social media site used to connect people with similar interests. The difference between Twitter and other social networking sites is that users are limited to 140 character messages called Tweets. Not only can Twitter help me grow my blog and draw more readers but it’s also another channel of income. The numbers of your Twitter followers add to your combined influencer numbers. Over the last year I had noticed several opportunities for income for just making a tweet or two.
I decided to concentrate on learning everything I could about Twitter. I am not a subject matter expert on Twitter but I’m willing to share what I have learned. But honestly, I am still learning, daily, how to use Twitter more effectively. But here’s my advice of what I’ve figured out so far.
The first thing I learned is there are many ways to get more attention on any social media sites by following one simple tip. Success leaves clues! Look at your analytics on the various social media sites you use. This tip goes for Twitter also. Tracking your results is essential to your success.
Twitter’s analytics help you understand how the content you share on Twitter grows your business. Twitter analytics are absolutely amazing. They are free to anyone with a Twitter account. You don’t need to use any other tool to help you track. You’ll find the analytics on the dashboard. A dashboard is an easy-to-read data visualization tool that displays your performance. Every social media site has a dashboard that displays data. By looking at the data, you can repeat your effectiveness at those sites. Every word, photo, video, and follower can have an impact.
When you go to your Twitter profile page, you’ll see this graph on the right hand side of the page.
Why is this information visible to you on your profile page and not stored away on your analytics dashboard?
It’s all about the numbers! This information also tells me when I’m getting the most impressions. By looking at the screenshot, you can see my tweets received the most impressions from 2:00 pm to 6 am. I want to make sure I tweet my posts at the time I am the most effective, for maximum attention on Twitter. I fit my money-maker tweets (sponsored posts that require click-throughs) and most recent blog post tweets into time slots during this time frame. Autoschedulers like Hootsuite and Buffer are available in case I can’t be at a computer at that time. (Personally, I use Hootsuite.)
With 317 million monthly active users, capitalizing on your previous Twitter successes is a great way to get more online attention.
That is why I propose you have an action plan when you see a spike in page views. You need to analyze the cause(s) for your success so you can replicate them. This is where analytics come in.
Twitter provides users with tools in the Twitter Analytics dashboard that measure the effectiveness of tweets and Twitter activity.
This dashboard shows you everything that you need to know to analyze your Twitter strategy, including the most popular tweets, the most retweeted, and what your followers responded to the most. You can also see who interacted and engaged with you the most. Twitter’s analytics take things to a more detailed, micro level.
With Twitter analytics, I can see impression numbers—i.e., how many times my tweet showed up in people’s feeds. You can get even more detail with breakdowns of when and where each of these impressions happened. Same goes for click stats and engagement metrics (favorites, retweets, etc.). Twitter analytics tells you where on the tweet and where on the network that someone clicked or engaged with your tweet.
To see your Twitter Analytics dashboard, click on your photo in the top right corner and select “Analytics” from the drop-down menu.
Your analytics will help you know your followers. Choose the audience tab and you will see lifestyle, interest, gender, and other factors. When making a pitch to an affiliate or sponsor knowing your audience is important.
When you hit this page you can scroll down to see your followers’ demographics.
Here are examples of how you can boost your social media strategy on Twitter by looking at analytics.
Look for a Social Media tool to Help You Promote and Grow
As your Twitter followers grow so will the promotion of your blog. They work hand in hand. The thing about blogging is that it is such a growing business. As a result, there are plenty of new apps and websites that can help your social media to grow. To grow my Twitter followers I use Crowdfire. (I’m still using the free version after a little over a year.) Crowdfire is good to have for sites like Twitter and Instagram. You can track your followers, as well as unfollowers. One of the keys to growing in social media is to unfollow people who don’t follow you (unless you really want to follow them, of course). It is a great way to see who isn’t a follower or who unfollows.
Schedule Your Posts
There are plenty of apps and websites that help you to schedule your Twitter posts on the day and time you want them. It helps around busier times when you haven’t got time to pop online. It can also help you to post around the right times for your readership. If you have a lot of followers on the East Coast or in Europe, you can schedule posts to go live at the prime times for them to be seen. Some options for scheduling posts on Twitter are apps like Buffet, Hootsuite, CoSchedule, and TweetDeck. There are options for other social media sites too, including scheduling for Instagram and LinkedIn.
There are other tips and tricks to using Twitter to grow your blog.